Foodie. I hate this word.
But no matter how you feel about it, people are obsessed with everything food; Anthony Bourdain wannabes. If you did the math, it was obvious: food + lots of buzz = happy clients.
Visa came to us with one objective: get people to sign up. Visa Checkout was a new tech that made shopping online a more seamless experience, so they say. They wanted people to sign up and start using this service, specifically for Williams Sonoma.
We created a four-part video series called “Time to Savor Summer.” It basically taught you how to be the hostess with the mostess. The thematic series coincided with specific Williams Sonoma product lines. And as a bonus, the videos were shoppable using a new technology from YouTube (it was groundbreaking at the time, I swear).
The videos were created in partnership with Tastemade, a global food lifestyle network for digital platforms. We hand-selected influencers who offered tips and must-have products for hosting the ultimate summer parties.
Where my rosé at!?